Privacy Policy


Bright Ideas, Inc. (“Company” or “We”) respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website (our “Website”) and our practices for collecting, using, maintaining, protecting and disclosing that information.

This policy applies to information we collect:

•    On this Website.
•    In e-mail, text and other electronic messages between you and this Website.

It does not apply to information collected by:

•    us offline or through any other means, including on any other website operated by Company; or
•    any third party, including through any application or content (including advertising) that may link to or be accessible from the Website

Information We Collect About You and How We Collect It

We collect several types of information from and about users of our Website, including information:

•    by which you may be personally identified, such as name, postal address, e-mail address, telephone number or any other identifier by which you may be contacted online or offline (“personal information”);
•    that is about you but individually does not identify you; and/or
•    about your internet connection, the equipment you use to access our Website and usage details.

We collect this information:

•    Directly from you when you provide it to us.
•    Automatically as you navigate through the site. Information collected automatically may include usage details, IP addresses and information collected through cookies.

Information You Provide to Us

The information we collect on or through our Website may include:

•    Information that you provide by filling in forms on our Website. This includes information provided at the time of registering your product, requesting further services or requesting further information. We may also ask you for information when you report a problem with our Website.
•    Records and copies of your correspondence (including e-mail addresses), if you contact us.
•    Your responses to surveys that we might ask you to complete for research purposes.
•    Details of transactions you carry out through our Website and of the fulfillment of your orders.
•    Your search queries on the Website.

Information We Collect through Automatic Data Collection Technologies

As you navigate through and interact with our Website, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions and patterns, including:

•    Details of your visits to our Website, including traffic data and other communication data and the resources that you access and use on the Website.
•    Information about your computer and internet connection, including your IP address, operating system and browser type.

We also may use technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Behavioral tracking is done by Google Analytics. If users want to opt out, they will need to download a web object for their browser from this page

The information we collect automatically is statistical data and may include personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including enabling us to:

•    Estimate our audience size and usage patterns.
•    Store information about your preferences, allowing us to customize our Website according to your individual interests.
•    Speed up your searches.
•    Recognize you when you return to our Website.
•    Direct targeted marketing and promotional materials to you.

The technologies we use for this automatic data collection may include:

•    Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website.
•    Embedded Web Links. E-mails from Company often use links designed to lead you to a relevant area on the Web, after redirection through Company’s servers. The redirection system allows Company to change the destination URL of these links, if necessary, and to determine the effectiveness of our marketing initiatives. In e-mails, these web links may also allow Company to determine whether you have clicked a link in an e-mail, and this information about the interaction may be connected to your profile. If you do not want Company to collect this information, do not click links in an e-mail that Company sends.

How We Use Your Information

We use information that we collect about you or that you provide to us, including any personal information:

•    To present our Website and its contents to you.
•    To provide you with information, products or services that you request from us.
•    To fulfill any other purpose for which you provide it.
•    To provide you with notices about your account, including expiration and renewal notices.
•    To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
•    To notify you about changes to our Website or any products or services we offer or provide through it
•    For directed marketing purposes and promotional opportunities.
•    In any other way we may describe when you provide the information.
•    For any other purposes with your consent.

We may also use your information to contact you about our own goods and services that may be of interest to you. If you are a user, you may unsubscribe via the website or by clicking the unsubscribe link found at the bottom of all e-mails. For more information, see Choices About How We Use and Disclose Your Information.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. Even though we do not disclose your personal information for these purposes without your consent, if you click on or otherwise interact with an advertisement, the advertiser may assume that you meet its target criteria.

Disclosure of Your Information

We may disclose aggregated information about our users without restriction.

We may disclose personal information that we collect or you provide as described in this privacy policy:

•    To fulfill the purpose for which you provide it.
•    For any other purpose disclosed by us when you provide the information.
•    With your consent.

We may also disclose your personal information:

•    To comply with any court order, law or legal process, including responding to any government or regulatory request.
•    To enforce or apply our terms of use and other agreements, including for billing and collection purposes.
•    If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Accessory Genie, our customers or others.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

•    Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please not that some parts of this site may then be inaccessible or not function properly.
•    Promotional Offers from the Company. To opt-out, please e-mail with the subject line of UNSUBSCRIBE, or if we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions. This opt-out does not apply to information provided to the Company as a result of a product purchase, warranty registration, product service experience or other transactions.

Your California Privacy Rights

California Civil Code section 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide us is stored on our secure servers behind firewalls.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Website. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page directing you to the updated privacy policy. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting our Website and this privacy policy to check for any changes.